What I Do
I am a marketing solutionist - jack of many trades, master of getting it done. I help companies create and implement effective marketing strategies that result in measurable growth.
Whether you’re a startup looking to get off the ground or a larger enterprise needing a fresh perspective, I will work closely with you to strategize, measure and execute effective marketing programs to unlock your next growth phase.
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Available for fractional retainer or project based work to fill the gaps on your team and create, capture, and convert demand for your business.
Fractional Marketing
I provide fractional marketing services to help fast-growing businesses achieve their goals. I am available for contract-based roles to support existing marketing leaders or I can step in as a Fractional Director/VP of Marketing.
Content Creation
I create engaging and high-quality content that resonates with your target audience to drive qualified traffic to your channels and accelerate inbound conversions. I have experience creating various types of content, including blog posts, videos, landing pages, emails, sales and product collateral, and more. I specialize in Cybersecurity, SaaS, and Technology.
Advertising and Promotion
I create and execute effective advertising campaigns through PPC display and social media platforms to educate, build trust and brand awareness for your product or service. I will help you make the most of your budget with smart content designed to meet your audience where they are in their research and discovery phase. I build campaigns from concept through to design and execution on the platforms that matter to you most.
Data Management and Analysis
Level up your marketing metrics. I help businesses make informed decisions about their marketing efforts through consolidating and measuring the metrics that matter. Using various tools to track and measure I can assist in defining KPIs, setting benchmarks and providing actionable insights to support your business growth, financial, and operational goals.
Creative Direction and Services
Give your brand a competitive edge. I offer a comprehensive suite of creative services to help you create a consistent and effective brand image. My services include graphic design, video editing, layout for both print and web, logo and brand package design, and UX/UI design. With my help, you can create a brand identity that stands out from the competition.
Social Media Marketing
Meet your buyers where they are. I create bite-sized content, from copy to creative, tailored to each social media platform. With content designed to stand out in feed and cut through the noise, I can help transform your social strategy and educate potential buyers, converting buyer interest into demand and revenue.
Brands & Projects
About Me
Kaleigh Tait
I’ve spent over a decade at the intersection of brand strategy and demand generation, building my reputation as a versatile marketing leader.
In my last full-time role, I was the VP of Marketing at Carbide, where I led global marketing and communications dedicated to driving growth through enabling sales, educating customers, and reinforcing the platform’s proven benefits.
Prior to joining Carbide, I developed the brand and demand generation strategy, along with the marketing operations that drive them, for global Managed Security Services Provider, Herjavec Group.
My focus is on providing high-quality services to fast-growing businesses in Cybersecurity, SaaS, Technology, and Entertainment.
